Accessibility · Hexabinar Insight
Accessibility as a Brand Advantage
5–7 min read · Published by Hexabinar Design Engineering
Accessibility isn’t a checkbox—it’s a growth strategy. At Hexabinar, inclusive design expands reach, builds trust, and improves conversion. Our approach blends WCAG‑aligned standards with pragmatic engineering to make great experiences the default, not the exception.
Standards we adopt by default
- Color & contrast: AA for UI and text, AAA where feasible; automated linting on tokens.
- Focus visibility: high‑contrast focus rings, visible on mouse/keyboard, never removed.
- Motion & timing: respect prefers‑reduced‑motion; keep micro‑animations 150–250 ms.
- Semantics: correct landmarks (
header,nav,main,footer), ordered headings, label relationships. - Keyboard parity: every action reachable with tab/enter/space; skip‑link on every page.
- ARIA only when needed: native HTML first; ARIA to enhance, not replace.
Systemic approach: tokens → components → apps
We encode accessibility into the system: token contrast ratios, focus ring styles, spacing, and motion budgets. Components inherit these guarantees; apps assemble components without re‑doing the rules—velocity with safety.
Content & interaction patterns
- Copy clarity: meaningful labels and error messages; avoid jargon in critical flows.
- Forms: explicit labels, described‑by for help text, clear error states, and logical order.
- Media: captions/transcripts for video/audio; alt text that communicates intent.
- Responsive: large targets, generous spacing; no content hidden behind hover only.
Measurement: make it visible
- Automated checks in CI (axe/lighthouse) with thresholds that block regressions.
- Manual audits for flows with high revenue or risk.
- RUM signals: input delay (INP), focus trap detection, keyboard path success rates.
Business impact
- Reach: accessible flows work across devices, abilities, and contexts.
- Trust: predictable interactions reduce friction and abandonment.
- Conversion: clearer copy, forms, and feedback improve completion rates.
What’s next
We’re expanding automated contrast validation in design tools, extending token analytics, and evolving components to cover more complex patterns (data‑dense tables, advanced charts) with accessibility built‑in.